Business

Ikea launches new Africa-inspired collection with Cairo-based brand Reform Studio

Ikea has launched a new collection in partnership with Cairo-based lifestyle brand Reform Studio. The Swedish furniture giant’s Overallt collection takes inspiration from the African contemporary design scene, also working alongside South-African brand Design Indaba. Eco-friendly brand Reform Studio, founded by Hend Riad and Mariam Hazem, aims to promote sustainability culture. For the Ikea collection, items have been designed to reflect Egyptian-African lifestyles and the … Continue reading Ikea launches new Africa-inspired collection with Cairo-based brand Reform Studio