Ikea launches new Africa-inspired collection with Cairo-based brand Reform Studio

Ikea has launched a new collection in partnership with Cairo-based lifestyle brand Reform Studio. The Swedish furniture giant’s Overallt collection takes inspiration from the African contemporary design scene, also working alongside South-African brand Design Indaba. Eco-friendly brand Reform Studio, founded by Hend Riad and Mariam Hazem, aims to promote sustainability culture. For the Ikea collection,Continue reading “Ikea launches new Africa-inspired collection with Cairo-based brand Reform Studio”

Africa Top10 Lifestyle & Travel News

1. YouTube is Helping African Music Acts Go Global, Here’s How While many dream of using YouTube as their launching pad to stardom, discovery doesn’t come easy. Thanks to a new partnership between YouTube and Mr. Eazi’s emPawa Foundation, however, emerging talents from Africa are getting a leg up and the chance to develop aContinue reading “Africa Top10 Lifestyle & Travel News”

African Polo Extravaganza strikes again in London

Europe’s foremost African polo event graced London for the second time today at the prestigious Ham Polo Club, hosting a glamorous crowd of polo aficionados and those celebrating the style and joie de vivre of African culture. A sea of well heeled guests, mostly head to toe in African inspired finery, proudly strutted one ofContinue reading “African Polo Extravaganza strikes again in London”

Africa Top 10 Lifestyle & Travel News

How ‘Made in Rwanda’ is Breathing LIfe into Kigali’s Fashion Scene  Through a mix of government support and Internet exposure, Rwanda’s fashion industry – and economy as a whole – is gaining momentum and putting Kigali on the world’s fashion map. At first glance, Matthew Rugamba’s big break was the result of pure serendipity. SinceContinue reading “Africa Top 10 Lifestyle & Travel News”