Launched in November 2013, the LVMH Prize was created by the French luxury conglomerate to celebrate young fashion designers from around the world and help them propel their career. This year, the prize was awarded to a young South African designer from Johannesburg.
Thebe Magugu had had a busy year: after he won the 2019 International Fashion Showcase, he was announced as one of the eight finalists for this year’s LVMH Prize. The designers selected – including Nigerian Kenneth Ize, British designer Bethany Williams and Hed Mayner from Israel – had to present a collection to more than 63 judges including Dior creative director Maria Grazia Chiuri, Louis Vuitton creative director Nicolas Ghesquière, US designer from the eponymous label Marc Jacobs, and the executive vice-president of Louis Vuitton, Delphine Arnault.
Back in June, Magugu explained that he already felt that the experience itself – including presenting to the judges and fashion gatekeepers – was exceptionally satisfying, as it had given him access to some of the most influential gatekeepers and players in the fashion industry.
Now, he wins €300,000 and a one-year mentoring program. Continue reading…