Sunlight Partners with Lagos Fashion Week 2019 & Supports Young Designers to Foster Women Empowerment

Fashion

Being a brand today must be more than just what one sells. In a world where hunger, poverty and socio-political problems still exist, a brand becomes a voice that stands for something. A brand that has not only revolutionized the detergent industry but also, made the cause of women empowerment their priority.

Sunlight is one of Nigeria’s foremost brands of laundry detergent. It was launched globally in the 1800s, becoming the world’s first packaged laundry soap. Since its inception and the formal launch of Sunlight in Nigeria in 2009, its purpose has been to make life easier for people, with a focus on women. The story has not changed even now as Sunlight acts as a bridge between women and their opportunities to empower and encourage women to be the best they can be at every stage of their life. The brand has initiatives which focus on empowering women; Sunlight is a leading brand in the Unilever Shakti program, which provides products for women in rural areas to sell in their communities as small scale traders. Shakti is now in 12 states and has reached over 3000 women.

Sunlight has also set up Sunlight Water Centers around Nigeria, where women entrepreneurs run a for-profit centre to provide clean water to their communities and run their small business alongside. This gives them the needed boost to improve their livelihoods and those of their communities by extension. Continue reading…

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