How Jumia claimed Africa

Jumia, Africa’s largest online retailer, was founded in 2012 by Sacha Poignonnec and Jeremy Hodara, who were both former employees of the American worldwide management consulting firm, McKinsey & Company.

Jumia offers customers the ability to buy products online, like phones and shoes, as well as groceries, flights, food delivery, and offers bill paying and cellular data plans. The company sought to build an online shopping experience, among other digital products, that could work well with Africa’s sometimes ineffective infrastructure.

According to Chinese state-run news organization China Daily, Alibaba serviced 4.2 million African customers through its AliExpress services since it entered the continent. Jumia serviced 4.3 million users and 81 thousand active sellers in the 14 countries it services since it started. Amazon is available in 11 countries on the African continent, but neither Amazon nor Alibaba have had the benefit of getting their start in African countries. Jumia, for example, offers unique features like allowing customers to pay for items upon delivery. Continue reading …

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