NBA looks to Africa as next growth area – Silver

NBA commissioner Adam Silver delivered a state of the league address on Thursday that sounded more like a foreign policy briefing that underscored the league’s international ambition.

With the NBA Finals being played outside of the United States for the first time, the Toronto Raptors hosting the Golden State Warriors provided the perfect setting for Silver to detail the league’s global vision.

The first question put to Silver and the last along with several in-between dealt with the league’s efforts to grow markets outside the U.S. particularly in China, Africa, and India.

“I think symbolically having our first Finals outside the United States maybe has a big impact on countries that follow the NBA but don’t have teams, whether that be in Asia or whether that be in Latin America,” said Silver.

“So I think as we look back in time at the NBA calendar this clearly is a marker of sorts that here we are 2019 our Game One of the Finals taking place in Toronto, Canada.

“That will, I think, be a milestone.” Continue reading …

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