Ama Dadson of Ghana’s AkooBooks on Audiobooks in Africa

Looking for publishers to share the costs of building audiobook inventory for Africa’s markets, AkooBooks founder Ama Dadson heads to Frankfurt in October.

As the Frankfurter Buchmesse prepares its new Frankfurt Audio dedicated area of this year’s fair (October 16 to 20) and the accompanying Frankfurt Audio Summit, one of the exhibitors you’ll be able to find involved is AkooBooks Audio.

Pan Macmillan’s digital chief Sara Lloyd likes to call “the rise and rise of audiobooks” a major publishing story, and the trend can be seen in some of the largest Western markets of the world–as evidenced by the Audio Publishers Association’s APAC event being the primary conference event at BookExpo this year.

The upcoming  International Publishers Association (IPA)  “Africa Rising” seminar in Nairobi, hosted by the  Kenya Publishers Association, made us want to find out more about how the audiobook market in Africa looks.

In our exchange with Ghana’s AkooBooks Audio founding CEO Ama Dadson, we started by asking just how popular audiobooks are in her region. Continue reading …

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