Meet the dad behind an African-inspired toy brand

Meshack Mulaudzi with his daughter Kaelo. Pictures: Supplied

“As a father, I have always seen the need to teach my daughter to love how she looks and embracing her beauty,” says Meshack Mulaudzi, a 31-year-old father-of-two.

That’s why, when he sought to make a doll for his daughter, Kaelo, there were no “ifs” and “buts” about it. It was the catalyst that sparked his entrepreneurial journey to give South African children toys they could identify with.

When Kaelo was two, he became concerned that she was not playing with dolls in line with the message he was teaching her. “Back then, it was hard to find a black doll, and when you did, it was too expensive. I then decided I would make one specifically for her.”

Mulaudzi then put his plan into action. Continue reading…

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